Useful website for following the harvard style and quate the documents
ATLAS.ti: https://atlasti.com/
Qualitative and Quantitative Research methods are two established research traditions that underpin all academic articles.
Quantitative Research
Quantitative research is an empirical approach that uses numerical data and statistical analysis to test theories and explain or predict phenomena.
Use of Numerical Data: It involves measuring research variables and collecting data strictly in the form of numbers.
Statistical Analysis: It relies heavily on mathematically-based methods—specifically statistics—to analyze the collected numerical data.
Testing and Prediction: The primary goal is to empirically test theories to determine if they can accurately explain or predict social phenomena or human problems.
Qualitative Research
Qualitative research is a complex, multifaceted approach that produces findings without relying on statistical analysis or numerical quantification.
Complex to Define: Because it is rooted in many different theoretical frameworks (paradigms), qualitative research has multiple dimensions, making it difficult to capture in a single, simple definition.
Non-Numerical & Non-Statistical: The most practical working definition is based on what it is not: it is any research where the conclusions and findings are generated entirely outside of quantification (meaning it does not use math, numbers, or statistical procedures).
Epistemology: (a) Which paradigm or worldview will inform the study design?
Theoretical perspectives: (b) Who or what will be studied?
Methodology: (c) Which research strategies will be used?
Methods: Which research methods or tools will be used to collect and analyse data?
Topics including the arts, entertainment, media or technology can be viewed from one or more of these perspectives.
World Views
Environmental/ecological issues
Gender representation
Ethnic representation
Cultural heritage/Exchange
Cultural appreciation and appropriation.
Diversity
Colonialism
Ethical issues
Education
Industry/Vocation
Equality/Human Rights
Community/Social Issues/Social justice
Politics/Government Hegemony https://www.youtube.com/shorts/B9h1wz4NaXo
Media Sectors
Experimental or Commercial
Emergent Practice
Screen based / Expanded cinema
Installation
Interactive
Augmented
Virtual reality
Broadcasting
Games
Cinematography
Production design